Joan Of Arc Design Brief
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The beginning of the lemon project We have been given an assignment to create a social media about lemons. I find this exciting yet terrifying at the same time, this is because the subject is roughly vague and we can turn it into anything. By this I mean, I could decide to make a social media account where I: record videos cooking/baking with lemons, making clothes out of lemons, making cosmetics etc the options seen vast. Although this simultaneously contributes to why the project is 'bittersweet' , I will have to carefully pick an area that will generate a long term audience and something I know I can commit to every week. picture from 'Mrcowtisam' on reddit I created my instagram account and named it : @sweetbitter0lemons
Proffesional practices Brand identity Recently we focused on brand identity by looking at how famous consumer brands make themselves stand out as individuals. Through this I learnt more how even though the world of marketing is seemingly logical, at the end of the day human nature steers the wheels. For example, Pepsi and Coke, two very similar tasting drinks and yet like small children the companies go neck to neck using advertisement strategies and witty remarks just to express to consumers how different they are. Through the brand identity workshop overall one of the main goal from this brand is their need to be chosen by the consumer, this very animalistic desire that very much exists in all forms of relationships. IRN-BRU was my favourite brand to research since they are great and keeping up their identity, which is being mischevious and having a strong individual ...